Merrell - Going Out Out
I was proud to work on a national digital campaign with Rachel Sarah and Emma Crome for Merrell’s Going Out Out campaign. Featuring the three subjects, Dr Jade Adams White, Trina Dawkins and Lauren Cook the photographs and films focus on stories that draw upon strength, inspiration, and a sense of belonging from being at one with the world around them. The shoot took place in Capel Curig, North Wales, The Chilterns and in London also.
The campaign was featured by Blacks, Sportsshoes and Merrell’s website, shining a spotlight on three inspiring women who are harnessing the outdoors to help and inspire others.
The series draws on themes including mental health, creativity, education, community, and loss to showcase the power of the outdoors and the long-lasting positive effects of time spent outside.
